Performance and website loading speed as an SEO factor?
Even before 2010, Google clearly included loading speed and performance as an important criterion in calculating a website's ranking. Users are always more satisfied when the search engine sends them to fast pages.
With slow pages, dissatisfaction tends to rise. In the following years, website loading speed became even more important because users used mobile devices to search the internet. The connection speed of mobile devices is usually slower than that of a normal PC. A slowly building website also means higher data consumption.
Aha! This is where it all comes together and we understand the background.
